Spotlight on commercial voice over clients of leading male voice over talent Kabir Singh. NFL, Wendy’s, Acura, Pepsi. Real recording samples!

Nintendo Voice Over Actor

Disclaimer: This Digital Asset is owned by Nintendo. This sample is for Voice Over Actor Commercial Demo purposes only.

I don’t take any job for granted. When I first started out in my career, I would audition for hours a day and never book a single job. I didn’t expect to, but I practiced with the intent to. I remember booking my first voice over job around 2013. It was for $172. It took me 1.5 years of auditioning to book 1 job. When I found out, I sat down in the offices of my corporate employer and shed some happy tears. That one job gave me hope. It made me believe in myself to a level that’s indescribable. It reminded me of the days my mom and sister would beg me not to quit my comfy corporate job for “acting” thus fueling my desire to continue pursuing my goals.

Voice of Nintendo Switch commercial

I’ve been poor most of my life. My father passed away when I was really young, so my mom was a single mother with, no education, immigrant from India and responsible for 3 children. She spoke no English. At times, I remember being so poor that we would have to share three .99 cent chicken sandwiches from Burger King amongst a family of 5 members. I only share this in hopes to shed some light on the humility I must try to seek every day. As I become more successful I have to recall these moments so I never take any moment for granted in my life. Although I played it, I was never able to afford my own Super Nintendo as a kid. I would see other kids playing with Nintendo games, such as Super Mario Brothers, and I would pretend I didn’t care. When I booked this Nintendo commercial, I went on E-bay and bought over 100 games and an old school Super Nintendo game console. I remember playing it for hours on the first night- I was almost 30 years old.

This national commercial for Nintendo has been one the highlights of my career. It has changed my perspective on what my abilities as a voice actor are. It has elevated my relationship with my agency and clients. The commercial is targeted towards teens and young adults. The voice of Nintendo needed to be: friendly, energetic, a gamer, natural, hip and full of life. In my experience with commercial voice over – this was a creative opportunity I had yet to explore. It has allowed me to elevate my perceived value in this industry in many professional aspects. Voicing for the most popular Nintendo games including Mario Kart 8 Deluxe.

VO: Kabir Singh

Client: Nintendo

Agency: VOX, Inc. VO Agent Los Angeles

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University of Maryland Voice Actor

I audition for a lot of University and College voice over commercials. As a voice over specialist based in Los Angeles, CA, it was imperative my millennial college voice demos reflect a “nonspecific geographical” sound. This custom voice over was for the University of Maryland (UMD). The director casted voice over talent from all around the country, including Los Angeles, and was looking for a millennial voice that was more than just “a voice over.” The Voice needed to be: real, smart, uplifting, leader like, and empowering. An articulate college voice that might sound like an engineering student. A positive male voice that reflected leadership and youth. When auditioning for this spot, I had to focus on perfecting my articulation. It needed to be conversational but not too casual/informal. The best direction was given by Gabriel (the client) – “Give me that big bright Kabir smile all the way through.”

A smile can go a long way in a voice over read. A smile can be heard by the listener, as much as it can be missed. But how do you make a smile sound real? That is something I worked on for many years- OFF the microphone. When working on voice over, our goal overall should be to sound authentic. Once you can master authenticity of self, a smile will sound as real as if the person was right next to you smiling the whole way through. Smiles are powerful and very effective. Smiles also have many dimensions. Some voice over reads might require more of a smirk and less of a smile. Likewise, some voice over reads might ask for “inside smile” and that’s a whole different fun variation to learn and express!

Voice of University of Maryland

“Smart, educated and articulate millennial university student” were the specs and directions for this voice over job. After seeing the final video, I was confident in my growth as a voice actor. I was able to flex my range, make vocal tweaks, and deliver a positive sounding voice over. I am grateful for doing many of the Universities internal corporate narration reads as well. The client (Gabriel) is a great writer and director and really inspired me to perform at my very best.

Find your smile in life. Find your happiness and remember that feeling when you’re in the booth and a smile is needed. Your clients will appreciate it once they can hear it sound authentic and real.

VO: Kabir Singh
Client: University Of Maryland.
Director/Producer: Gabriel M. Unterman (gbeunt@umd.edu)

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Explainer Video Voice Actor Demo

The rise of the explainer video! Marketing’s newest and most undervalued display of creative genius. I’ve done thousands of explainer videos for companies all across the world. Some of my explainer video clients include: GE, Nike, Western Union and Coke.  Explainer videos often ask for a voice actor that is articulate, fresh and has just the right amount of energy to a sustain a concise read. One my favorite explainer video projects to work on was done for The Rotary Club International. The voice needed to be soft, heartfelt, loving, caring and youthful. The topic was sensitive- the eradication of the Polio Virus. I quickly became attached to this piece as my sister suffers from its powerful force.

When clients search for voice actors for hire and voice over services online they often come across a full display of various ages, accents and races of talent. Technology in the online audio voice over industry has allowed for rapid business to business e-commerce. Freelance video producers can now hire voice actors online quickly and cost effectively. Explainer videos have become a mandatory tool for any business. There rapid growth has created a niche of voice actors and production companies. Explainer videos, when done right, provide a quick and efficient way to summarize content/messages to a targeted audience. Unlike traditional commercials that are often “selling” to their audience, explainer videos often just simply inform their audience. Thus, the voice actor for hire must be pleasant to listen to, guiding the listener through a 1-3-minute creative message.

Explainer video voice over talent

I’ve now done over a few hundred explainer videos in my career and I’ve come to realize they usually all have a few key traits. Explainer Videos: sound relatable, have a good consistent energy and are no longer than 5 minutes in length. Because of these traits, my approach to explainer videos is relatively the same. I try my best to establish a good pace and energy and then delivery a read that is bright and relatable. Explainer Videos give a voice actor a break from traditional hard-sell or oversell commercials. We get a chance to sound “human” again.

VO: Kabir Singh

Clients: Various.

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Church Worship: Resurrection Story

Whenever I review auditions looking for voice actors, I narrow them down by: voice over rate, usage, genre and client. Professional voice over rates tend to vary depending on a few of these key factors. Sometimes, it’s a “give and take” for the right opportunity and/or client. When I come across worship media and Christian voice over castings, such as A Resurrection Story, I get a feeling of excitement and happiness inside I can’t quite describe. Worship motion media, especially Easter and Christian Christmas videos for church, hold a special place in my heart. In commercial voice over work I often find myself selling or promoting an item. In contrast, it’s nice to deliver a message of hope and faith sometimes.

Over the years of doing voice over videos for church and worship media graphics, I’ve explored many different voice over styles. A resurrection Story required a voice that was, soft, heartfelt, loving, warm, Christian like, genuine and real. The tone needed to sound “delicately uplifting” to a faithful church audience. Worship graphics and church worship backgrounds will guide the voice actor in his/her delivery. But, to deliver a read that sounds “real” and be the voice of that special Christmas Day Church Service, requires a feeling of true love. The kind of love that’s internal and appreciative of every aspect of life. The kind of love Christians from all over the world relate to Jesus Christ. Worship media projects, across the board, usually require a certain level of love and humanity to be reflected in the voice over. The church voice over cannot sound fake or too aggressive. “Subtlety with a gentle smile” was the key direction given to me by the writer when delivering this praise and worship voice over.

Christian worship voice actor

A voice over actor should reflect on their: cost, prices, rates, fees and services every year. A good practice is to establish voice over rates and voice over talent fees based on a full scope of what the project entails. With worship and Christian voice over videos, many church’s resell their media via www.worshiphousemedia.com. Thus, creating a continuous revenue stream for the end client. As a voice actor, establishing a “re-use” for church voice over services, is a good practice.

At the end of the day, when a church is looking for a voice over artist, I always do my best to work with the church’s budget and negotiate a fair rate. Projects that hold a special place in your heart are worthy of this consideration.

VO: Kabir Singh

Client: Centerline New Media

Director/Producer: www.Centerlinenewmedia.com

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Pepsi Voice Over Actor – Kabir Singh

What is it about adventure that intrigues even the most hypnotized being? Whether it be from the hypnosis of: the 9-5 job, the mundane relationship or even the feeling one gets deep inside that ignites an “inner spark” every time we encounter something pleasantly spontaneous – we love us some fucking adventure! Pepsi wanted to provoke that feeling of adventure with a bright and youthful voice that would uplift the spirit and encourage the inner adventurer in all of us. The voice over needed to sound: energetic, millennial sounding, daring, genuine and adventurous. It could not come off sounding like a: famous voice over, celebrity voice over or artificial in any way.

I have an interesting vocal range and sound. If you only judged me based on my voice, without ever knowing me or seeing me, what race or culture would you hear? When I get more energetic and peppy, I tend to sound more high pitched. I also tend to have a different type of “swag” in my voice. I still sound cool, but not so “urban” cool. Ask any famous or celebrity  voice actor if they’ve developed a healthy “vocal range” and I’m sure they will give you some experience or story worthy of listening to.

I was born in India but raised in La Puente, CA. I developed a little bit of Hispanic “swag” as well as a little bit of African-American “swag.” This mix of cultures and races created a sound that is relatable to a racially diverse audience. Pepsi liked that sound for this specific English voice over spot. It had a nonspecific geographical accent or dialect, it was genuine and left us reminiscing of our youth. Overall, it sounded human. Sounding human allows for global reach. Sounding human allows for global acceptance and global creation.

The voice in the Pepsi commercial

If you want to discover your inner adventurer or just happen to get a random “itch” to step outside of your temporary hypnosis- try to reconnect with your “human” side by – being human again. Some things I’ve done to accomplish this include:

  • Driving down to skid row in Los Angeles, CA and serve the less fortunate
  • Committing to losing weight through dieting and exercise.
  • Taking a solo trip to Peru
  • Meditating and reading about: compassion, love and empathy.

I have and will continue to spend my life working on developing my: character, thoughts and knowledge. Through this journey I will make mistakes and hopefully learn from them. I feel like every day I get a chance at life is an adventure. And while on that adventure, a sip of Pepsi just might give us that break and remind us of how precious life can be.

Disclaimer: Digital Asset is owned by Pepsi. This sample is for Voice Over Actor Commercial Demo purposes only.

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Quicksilver Voice Over Actor – Kabir Singh

There are various levels to any art we wish to master. At the basic, you must first be the apprentice before you can become the master. Prior to booking this Quicksilver voice over commercial, I never officially felt like “Kabir Singh the Voice Over Guy.” This job was my first big industry/agency job. After completing it successfully, I finally felt like a real apprentice in pursuit of Mastery. It motivated me, humbled me and taught me many lessons.

There are many young English male voice artists out there. Many of which would have been a nice fit for this Quicksilver commercial. However, the director was looking for one specific quality- a poet. Why a poet? What was it about being a poet, that would be reflected in the voice? Beyond being: inspirational, energetic, youthful, urban and appealing to a surfing crowd, the voice over needed to sound poetic overall.

The voice of Quicksilver commercial

I have been writing poetry since I was a teen. I used poetry to express my inner most precious thoughts and feelings. Poetry was my only true friend. As I matured and got older, I went from writing poetry to performing poetry (spoken word). Local open mic spots in Los Angeles, California- would allow me to practice my poetic expression. When I started voice over, I quickly become aware of my Cadence. You see, poets have a specific cadence. They have a specific tempo and flavor. It’s no longer about being just a conversational voice over, it’s about being a poetic and inspiring voice over. Kabir Singh “the poet” had to be priority, not Kabir Singh “the voice over guy.”

I am forever grateful for this job. It launched my career, my relationships, my education and my hunger for success. I’m also very grateful for Bill Holmes (www.voiceoverdoctor.com). Bill Holmes helped me in ways I could never repay him back. He mentored me, educated me, guided me, and helped me get this job. His teachings in voice over are unpresented. He is a true master and I will always be grateful.

I believe everyone has a little bit of poet in them. Expressing that poet can be a challenge, but it only requires a bit of connecting with your inner self – your thoughts, feelings and observations. For me, every voice over project has some level of poetry to it. The words are poetry. The poetry can be angry, happy, sad, or even funny. How you express that poetry is where the uniqueness and art comes in. So, the next time you catch yourself speaking, see if you can spot a little bit of that poetry and cadence within you. You will be surprised at how much it can teach you about yourself.

VO: Kabir Singh

Client: Quicksilver

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Nike Voice Over Actor – Kabir Singh

One of my favorite books is “Shoe Dog” by Phil Knight. Described as “A memoir by the creator of NIKE,” the story of this iconic company is one that is greatly admired and appreciated. We’ve all heard of the name and can recognize the infamous logo, but, what about “The Voice of Nike?” Nike doesn’t really have a specific voice actor that can be titled as being the official Voice of Nike. However, they do have a certain creative style and swagger about their national advertising campaigns that consistently seek out voice actors under the same “specs” in the audition.

I’ve worked on many Nike projects, from Internal presentations to national ads. Each one is unique. Nike loves to motivate and inspire the “inner athlete” in all of us. Their messages are, in the end, boiled down to – just doing it. Getting out of your comfort zone and challenging yourself to reach your inner greatness. Nike Unlocks was Nike’s way of servicing that great athlete. By introducing a new savvy way for those motivated athletes to customize and re-up on their fresh new gear. To accomplish this, Nike needed a voice that could motivate and convince these already motivated individuals to sign up and use this service. The direction given to me by the director and production team was simple- “stay real and stay cool.”

Nike voice over artist

Voice acting is acting and acting can be real and cool. Authenticity is the key. Nike prides itself on its authenticity. It’s raw nature. To be the voice of Nike, in a national advertising campaign, the voice actor needed to appeal to a highly authentic fan base. The voice actor needed to bring energy and smile without getting cheesy. Subtly works hand in hand with authenticity.

Will I ever be the official voice of Nike? It can only be a sweet dream. But, each opportunity I get to motivate the inner athlete in myself and others- I welcome with open arms. Nike has always motivated me to get out of my comfort zone and work on myself. As a voice actor, I can only live by the infamous tag line that motivates us all- Just Do It!

VO: Kabir Singh

Client: Nike

Director/Producer: Nike.

Agent: Voice Over Agent Oregon

Disclaimer: Digital Asset is owned by Nike. This sample is for Voice Over Actor Commercial Demo purposes only.

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The T-Mobile Voice Over Guy

I remember working for Radio Shack when I was about 16 years old. It was my first job and I was selling T-Mobile cell phones. I was also a Tmobile customer. Fast forward 15 years and I’m still a T-Mobile customer. The cycle of life can be unpredictable and I have learned that my journey as a voice actor will be filled with moments that are surreal.

I remember seeing an audition for “iVR/customer service representative” and almost passing it up.  Not because I was too good for it, but on the contrary, I felt like I had little to no experience with the “telephony” genre. There was no name attached to the client. The budget was to be determined and the audition details were minimal. What would eventually become my official T-Mobile audition lasted about five rounds. I remember when I booked the job, I couldn’t help but to first sit and reflect on my RadioShack days. Working for minimum wage and barely affording to even pay for a cell phone at that time.

T-Mobile voice over guy

So now, I tell myself that I have to be appreciative of these moments. These moments that I’m allowed to experience so graciously in life. I see them as a privilege. It’s a good feeling to climb the ladder of success in life. Everyone’s definition of success is different and should be. When I became the T-Mobile guy, and the official TMobile customer service and IVR voice–I felt like I had reached the top of the ladder. I didn’t care if it lasted forever or just for a moment- I was finally successful. I remember days in my life being so poor that my mom struggled to feed us and now to be working with major corporations as their go to voice actor is something that humbles me and makes me proud of my accomplishments.

Like all things in life–evolution will take place and trends will change. I know I won’t be the t-mobile IVR voice forever, but that realization is what keeps me hungry. Hungry to learn and grow my business. You see, to me success is always right around the corner. It may be achieved and enjoyed for a moment and then one must continue to learn and grow. And to always strive for a new success.  I am enjoying the journey of being the T-Mobile guy. I hope to be the company’s main voice one day and do all of their commercials and campaigns. It is a role that I appreciate, respect, and enjoy doing. And I’m still a very happy T-Mobile customer.

Kabir Singh.

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Urban Beer Commercial Voice Over

Urban. I hear that word a lot in the voiceover industry nowadays.  When I first started my voiceover career, I never expected to be one of the top professional urban voice over talent in the industry.  Having voiced urban style reeds for companies such as Pepsi, NBA, NFL and many others–I quickly became one of the go to male voice actors on the internet. Having an urban voice is merely not good enough. Along with an urban voice over demo, an urban voice over artist must have swag, style and personality.

Over the years, my urban flavor has been adjusted to meet the client’s needs. Some voice over spots require a less urban approach while others require a more street urban approach. For example, Gatorade might require a more street athlete urban approach, while Bank of America, might require a less street athlete urban approach. As a professional urban voice talent one must be able to tweak the cadence, attitude and swag as needed. Bud Light needed an urban voice talent with balance. A voice actor that could walk the think line of cocky and cool authentically. This super bowl spot for Bud Light was a great way to showcase just the right urban flavor.

Bud Light voice over commercial

I cannot express how many times during live sessions, I have had to candidly discuss my race, vocal print and style to a client. I get it- I am an East Indian born, Hispanic looking young guy that talks with a lot of urban, African American culture and flavor. It can get confusing but its all in good nature. It is my experiences in urban environments and neighborhoods that influenced my speech patterns. One vocal quality that clients expressed they were attracted to with my voice is not that it’s just urban, but rather, its authentically urban and surprisingly unique. The poetic cadence and the natural pauses all attribute to a conversational voice over read that is relatable and pleasant.

This session with Bud Light was, in all honesty, quiet pleasant. I just had to be myself. I had to be my urban self. The self that was born in a trailer park, raised with Hispanics and African Americans and the self that kept it real. Spots like this come easy to me. It’s my “thing.” As I expand my urban voice over services online, I hope to offer only authenticity. Always keeping it real, urban or not. My goal is to serve my clients and respect their creative perspective.

Enjoy the Vo Hustle. Stay true to your vocal quality. Be unapologetically authentic. To become an urban voice over specialist one must study the personalities and characteristics of modern actors (on screen and off). Including rappers, athletes and commentators. Urban is not just a type, it’s a lifestyle. Urban is a feeling and truth. Loosen up and enjoy the lessons of the journey.

Voice Over: Kabir Singh

Client: Bud Light

Production: theinfiniteagency.com

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Church Worship: Children’s Bible Stories

I get many requests for Christian bible study voice over projects. These voice over recordings can vary in: pace, inflection, energy and cadence. Some require a pensive voice that builds in energy and some voice overs require a high energy storytelling voice. This voice over project is for the world famous mega Christian Church Saddleback Church. The church needed a professional voice that appealed to children while sharing creative biblical stories. Bible study voice over projects are fun and very positive in nature.

Voice over video projects that involve animation require me to bring out my inner “child” sometimes. If creatively appropriate, I raise my vocal pitch, put on a big smile, raise my energy, use my imagination and connect with the story. An entertaining Bible study voice must be fun and pleasant to listen to. The Story of Easter – The Last Supper was very fun to voice. Using the rough cut motion graphic animation from the voice over director, I went straight into “Kid Kabir” mode and delivered a professional voice over recording that was pleasant and creative.

Kabir's Voice Christian Worship

One challenge for me was voicing various characters for the script while being able to switch back and forth to the original narrator voice over sound. Going from kid’s bible study voice to young bible leader voice has taught me to be sharper in transitions. An effective Christian bible study voice, must in the end, effectively connect the story with the listener in a manner that is loving, positive and honest.

If you are creating a voice over recording or looking for talent to audition for your bible study voice over project a great tip I can share is give and ask to confirm pronunciations on biblical terms. There are many great resources online for cross referencing specific names and pronunciations like: Bible Pronounciations

I love doing worship media and kids bible study voice over projects. They allow me to get into character and explore my vocal range. On your journey as a professional voice over, make sure you always explore this range. I am learning of its importance daily. The sound that I am comfortable with can get mundane and boring sometimes, which in the end, will cause a creative meltdown. Be aware and reach outside the box. Doing these bible study voice overs has helped me grow as an actor, and for that I am very grateful.

Voice Actor: Kabir Singh

Client: Saddleback Church

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