Tag Archive for: urban voice over talent

Disclaimer: This Digital Asset is owned by the NBA. This sample is for Voice Over Actor Commercial Demo purposes only. 

When you connect a director who has years of experience and know-how, with a professional voice actor, you bring out the best in each other. This is one of my favorite pieces of work. The performance was brought out of me as a result of great direction. So I give the director the credit. This spot had a lot of texture, character, and personality. The visuals along with the build in music, really amplify the voice overs effectiveness.

This urban voice is: raw, gritty, poetic, wise, real and assuring. As an urban voice over actor and talent, I’ve learned to control and effectively use my range of “urban voice over.” To be urban but not too “urban”. Or vice versa, to be less formal and more “hood/urban”. Every voice actor should have a range. A range that reflects their character and dialect. One should be able to effectively switch between their given vocal ranges.

Memphis Grizzlies voice actor

As an urban male voice over, were often called to bring out that natural grit and “throaty” texture to a commercial. To accomplish this, I get really intimate with my 416 Sennheiser Microphone. Standing about 1 inch away (maximum) form my microphone and delivering the opening lines with a slow and poetic cadence.  This technique allows for a “natural grit” sound. The control of pace and energy will allow the intimacy to build and can be heard in the voice over throughout.

The NBA’s Memphis Grizzlies are a poetically passionate team. Their “hometown” feel and blue collar style is imperative to their states identity. Pat Stage (the director) has been working the with Memphis Grizzlies for years. His direction included some great background information on the hard work ethic and preservation of each athlete on the team. His final thought being that, most Memphis residents are the same way. That was the key direction that allowed me to sound relatable and real. This voice over project is one of my favorite pieces of work. I will forever be grateful to be a part of it. The script was written in an elegant poetic format and it brought out the inner poet in me.

This urban voice over commercial played throughout the city of Memphis. It was broadcasted on television, radio, and at the games. It was one of my early “wins” in my career as an urban male radio voice actor.

VO: Kabir Singh
Client: NBA Memphis Grizzlies
Director/Producer: Pat Stage (www.linkedin.com/in/patstage/)

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Urban. I hear that word a lot in the voiceover industry nowadays.  When I first started my voiceover career, I never expected to be one of the top professional urban voice over talent in the industry.  Having voiced urban style reeds for companies such as Pepsi, NBA, NFL and many others–I quickly became one of the go to male voice actors on the internet. Having an urban voice is merely not good enough. Along with an urban voice over demo, an urban voice over artist must have swag, style and personality.

Over the years, my urban flavor has been adjusted to meet the client’s needs. Some voice over spots require a less urban approach while others require a more street urban approach. For example, Gatorade might require a more street athlete urban approach, while Bank of America, might require a less street athlete urban approach. As a professional urban voice talent one must be able to tweak the cadence, attitude and swag as needed. Bud Light needed an urban voice talent with balance. A voice actor that could walk the think line of cocky and cool authentically. This super bowl spot for Bud Light was a great way to showcase just the right urban flavor.

Bud Light voice over commercial

I cannot express how many times during live sessions, I have had to candidly discuss my race, vocal print and style to a client. I get it- I am an East Indian born, Hispanic looking young guy that talks with a lot of urban, African American culture and flavor. It can get confusing but its all in good nature. It is my experiences in urban environments and neighborhoods that influenced my speech patterns. One vocal quality that clients expressed they were attracted to with my voice is not that it’s just urban, but rather, its authentically urban and surprisingly unique. The poetic cadence and the natural pauses all attribute to a conversational voice over read that is relatable and pleasant.

This session with Bud Light was, in all honesty, quiet pleasant. I just had to be myself. I had to be my urban self. The self that was born in a trailer park, raised with Hispanics and African Americans and the self that kept it real. Spots like this come easy to me. It’s my “thing.” As I expand my urban voice over services online, I hope to offer only authenticity. Always keeping it real, urban or not. My goal is to serve my clients and respect their creative perspective.

Enjoy the Vo Hustle. Stay true to your vocal quality. Be unapologetically authentic. To become an urban voice over specialist one must study the personalities and characteristics of modern actors (on screen and off). Including rappers, athletes and commentators. Urban is not just a type, it’s a lifestyle. Urban is a feeling and truth. Loosen up and enjoy the lessons of the journey.

Voice Over: Kabir Singh

Client: Bud Light

Production: theinfiniteagency.com

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