Tag Archive for: urban radio voice overs

Disclaimer: This Digital Asset is owned by the NBA. This sample is for Voice Over Actor Commercial Demo purposes only. 

When you connect a director who has years of experience and know-how, with a professional voice actor, you bring out the best in each other. This is one of my favorite pieces of work. The performance was brought out of me as a result of great direction. So I give the director the credit. This spot had a lot of texture, character, and personality. The visuals along with the build in music, really amplify the voice overs effectiveness.

This urban voice is: raw, gritty, poetic, wise, real and assuring. As an urban voice over actor and talent, I’ve learned to control and effectively use my range of “urban voice over.” To be urban but not too “urban”. Or vice versa, to be less formal and more “hood/urban”. Every voice actor should have a range. A range that reflects their character and dialect. One should be able to effectively switch between their given vocal ranges.

Memphis Grizzlies voice actor

As an urban male voice over, were often called to bring out that natural grit and “throaty” texture to a commercial. To accomplish this, I get really intimate with my 416 Sennheiser Microphone. Standing about 1 inch away (maximum) form my microphone and delivering the opening lines with a slow and poetic cadence.  This technique allows for a “natural grit” sound. The control of pace and energy will allow the intimacy to build and can be heard in the voice over throughout.

The NBA’s Memphis Grizzlies are a poetically passionate team. Their “hometown” feel and blue collar style is imperative to their states identity. Pat Stage (the director) has been working the with Memphis Grizzlies for years. His direction included some great background information on the hard work ethic and preservation of each athlete on the team. His final thought being that, most Memphis residents are the same way. That was the key direction that allowed me to sound relatable and real. This voice over project is one of my favorite pieces of work. I will forever be grateful to be a part of it. The script was written in an elegant poetic format and it brought out the inner poet in me.

This urban voice over commercial played throughout the city of Memphis. It was broadcasted on television, radio, and at the games. It was one of my early “wins” in my career as an urban male radio voice actor.

VO: Kabir Singh
Client: NBA Memphis Grizzlies
Director/Producer: Pat Stage (www.linkedin.com/in/patstage/)

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