Tag Archive for: college voice

I have done thousands of commercials for colleges and universities all across the country. College voice over and a millennial sound is my bread and butter in terms of voice over income. However, there are always a few college voice over commercials that stand out above the rest. Franklin & Marshall College is one of those colleges that takes a lot of pride in their historic stature. Pride. Pride is the one word I kept hearing during our live voice over session. The creative directors needed the voice to have a sense of dignified pride. But, not as teacher or authority figure, rather, as a student. The typical college voice can be skewed in many directions. Some spots make the voice too laid back or cool, some make them way too enthusiastic. My point of comfort is the inspired student- the student who has a purpose. This purpose reflects in the sound and energy of their voice.

Franklin and Marshall College had a great team of creatives that allowed me to bring a poetic and spoken word quality to the read. They provided me with the music bed ahead of time so I could vibe to its cadence. Once I reviewed the script with the music playing under, it was a lyrical spoken word piece and no longer just a “regular” commercial. “Spirit” is vital to prideful college voice over projects. To have the right spirit, a talent must find that place inside of them that accesses the door to the most exciting time they can reflect on. Along with having the right spirit, the college voice must now also sound like the authentic voice that everyone can relate to.

Franklin & Marshall College voice over artist

The Franklin & Marshall College voice over project is a great example of what happens when the right elements of a production come together and a vision is clearly executed. The right music plays a big role in this. Often times, I have seen creatives ruin spots because of the wrong music bed. In this case, it was perfect. Everything from the tempo to the hook, the music bed is vital for the voice over talents judgment of tone and pace.

This commercial voice over was one of my favorites and definitely one to remember. Much love to the historic Franklin & Marshall College, and thank you for working with me.

Kabir Singh

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College voice over commercials seem to all have one goal- to inspire. Inspire their current students, faculty and future graduates. That inspiration can come in various digital forms, but as a professional voice actor my job is to create that inspiration through the art of spoken word. University voice over projects require a sense of pride and embellishment of truth. The pride the college has of its rich history and culture and the truth it wishes to engrain in the minds of its prospective audience. A hopeful truth that will inspire students to discover who they are and what they wish to become. Liberty University is a very prestigious school with a prideful message and marketing campaign. The director and producers of the spot specifically wanted the Liberty University voice over to sound: raw, real, and motivational. They didn’t just want another college voice. They wanted a leader. They university voice had to empower his/her listeners and lead them to believe in the mission of the college.

Liberty University college voice over football stadium

As a professional university voice over artist I have to respect the mission the university outlines. Respect its purpose and understand its unique voice. Each education voice over piece is unique in its delivery. Some college voice over projects require a fast paced cadence with a powerful delivery. While other university voice over projects require a more pensive and intimate approach. As an experienced college voice over talent, I can naturally switch back and forth or blend these approaches when in front of the microphone. Especially when I am given a voice over script that builds in energy and inflection. Liberty University’s approach to their university voice over project was: urban, empowering and real.

The more colleges and universities create visual displays of their brand mission and messages the quicker they will be able to win the hearts and minds of our youth. But, there is a caveat. It must be real. It must be authentic. It must be relatable. Everything from the voice to the music- it must all service not only what’s now, but what’s 5 years from now. My job as a college voice over artist is to combine my heart and spirit with that of the universities. This Liberty University voice over project was a great experience in blending spirits and purpose. A prestigious school with a rich academic history and a powerful spiritual alumni network mixed with a motivated young man from the streets of Los Angeles, California- the combination is raw, gritty and real.

Voice Over: Kabir Singh

Client: Liberty University

Production: Liberty University Marketing Department

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Tap “Voice Actor” then “Video Demos” in the navigation bar above to watch more demos of the voice over artist and talent behind Liberty University’s “We the People” commercial in the college, education VO niche.

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